For the first time in video game broadcasting history, console gaming giant Nintendo is laying claim to any and all ad revenue generated through the broadcasting of Nintendo video games. Zack Scott, owner of the "Let's Play" series available on YouTube, was notified yesterday (5/15/2013) that Nintendo has successfully laid claim to any of its intellectual property found in Zack's uploads. Any "Let's Play" video with Nintendo based copyright material is now in complete control of Nintendo, including the revenue generated from commercials from the youtube videos on Zack's channel.This indelible move could signal the demise of bigger things though. Zack Scott and the "Let's Play" series is only one small block in the wall of video gaming content. If Nintendo continues their onslaught of Intellectual Property claims, we are going to see big changes in the climate of revenue generating content creating platforms like that of twitch.tv.
The twitch.tv platform makes enormous amounts of money on broadcasters doing exactly what Zack Scott does, playing video games with audio commentary. Many popular players, like Zack, are very successful and enjoy the benefits of a revenue sharing program. In essence, making money doing what they love. YouTube plainly states that just because someone paid for the video game itself doesn't give them the right to upload even if the copyright owner is credited. If twitch.tv is forced to rewrite its Terms of Service to mimic that of YouTube's ToS gamers are going to see changes that may ultimately result in the forfeiture of revenue generated through certain video games by partners and twitch.tv alike.
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Sources:
Polygon.com
Zack Scott's facebook post
YouTube's Copyright Policies


